1.Who this applies to

These Terms of Use govern access to this website and to the Butlr digital concierge platform (the "Platform"), operated by The Butlr Concierge Ltd ("we", "us", "our", or "The Butlr"). The Platform is a B2B service for short-term rental and serviced accommodation operators ("Clients"), currently made available to a limited number of founding beta partners under individually signed agreements. Anyone browsing this website, submitting an application for access, or using the Platform on behalf of a Client is bound by these Terms.

2.Beta status

The Platform is under active development. Features may be changed, added, withdrawn, or temporarily unavailable without notice, and functionality described on this website may not yet match what is live for a given Client while the product is being built out. We do not guarantee uninterrupted availability during this phase.

3.Accounts and access

Access to the Platform is granted per Client under a separate onboarding and commercial agreement, not by creating an account through this website. A Client is responsible for the accuracy of the information it provides to us, for configuring the Platform correctly for its own properties, and for how its staff and guests use it.

4.Acceptable use

You agree not to use this website or the Platform to:

• Break any applicable law or regulation
• Submit guest or other personal data without a lawful basis for doing so
• Attempt to disrupt, reverse-engineer, probe, or gain unauthorised access to the Platform or the systems behind it
• Misrepresent yourself or your business when applying for access or using the Platform
• Interfere with another Client's properties, guests, or data

5.Ava and AI-generated content

The Platform includes an AI assistant, Ava, that answers guest questions and carries out tasks on a Client's behalf. Ava's responses are generated automatically and, despite our efforts to make them accurate and property-specific, may occasionally be incomplete, out of date, or wrong. Ava is not a substitute for a property's own emergency procedures: a guest facing a genuine emergency should contact local emergency services directly, not wait on a chat response. Clients remain responsible for reviewing how Ava is configured for their properties and for stepping in where human judgement is needed.

6.Third-party services and integrations

The Platform can connect to a Client's property management system, booking channels, and other third-party services the Client chooses to use. We are not responsible for the accuracy, availability, or security of those third-party systems, or for data they send us that turns out to be wrong, incomplete, or delayed.

7.Fees

Pricing and commercial terms are agreed individually with each founding partner and are not published on this website. Nothing on the public site should be read as a binding price, term length, or fee.

8.Intellectual property

This website, the Platform, its software and design, and the names "The Butlr" and "Ava", remain the property of The Butlr Concierge Ltd or our licensors. A Client receives a limited right to use the Platform for its own accommodation business; nothing here grants a right to copy, resell, sublicense, or create derivative products from it.

9.Confidentiality

In the course of a beta partnership, both sides may share information that isn't public — product plans, pricing, operational data, feedback. Each party agrees to keep the other's confidential information private and to use it only for the purposes of the partnership, except where disclosure is required by law.

10.Data and privacy

Personal data is handled as described in our Privacy Policy, which forms part of these Terms. A Data Processing Agreement is available on request before any Client signs on.

11.No warranty

The website and the Platform are provided on an "as is" and "as available" basis during this beta phase. Beyond what is expressly agreed in a Client's individual beta agreement, we do not warrant that the Platform will be error-free, uninterrupted, or fit for any particular purpose, and we make no warranty about the accuracy of Ava's responses or of data drawn from third-party systems.

12.Limitation of liability

Liability between The Butlr and a Client is governed by that Client's individual beta agreement. As a general website visitor, you use this site at your own risk, and to the fullest extent permitted by law we exclude liability for any loss arising from your use of it. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded under the laws of England and Wales, including liability for death or personal injury caused by negligence, or for fraud.

13.Indemnity

You agree to indemnify us against any claim, loss, or expense arising from your misuse of this website or the Platform, or from your breach of these Terms.

14.Termination

We may suspend or end a Client's access to the Platform, and a Client may stop using it, in line with the notice terms set out in that Client's individual beta agreement. We may also restrict access to this website to anyone who breaches these Terms.

15.No partnership

Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between The Butlr and a Client or visitor. Neither party has authority to bind the other.

16.Circumstances beyond our control

We are not liable for any delay or failure to perform caused by something reasonably beyond our control, including internet or power outages, failures of third-party providers, or events affecting the wider hospitality or technology sector.

17.Assignment

We may transfer our rights and obligations under these Terms to another organisation, for example as part of a restructuring, merger, or sale, provided this does not materially reduce the protections given to Clients under their individual agreements. You may not transfer your rights under these Terms without our written consent.

18.If one part of these Terms is invalid

If any provision of these Terms is found unenforceable, the rest continue to apply, and the unenforceable provision will be treated as replaced by a valid one that most closely achieves its original intent.

19.How these Terms relate to other agreements

Where a Client has a signed Beta Test Agreement and Data Processing Agreement with us, those documents govern the commercial relationship and take precedence over these Terms wherever they conflict. These Terms otherwise apply to this website and to any use of the Platform not covered by a more specific signed agreement.

20.Notices

Legal notices to us should be sent to hello@thebutlr.com or to our registered office below. We will send notices to a Client at the email address it has given us.

21.Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

22.Changes to these Terms

We may update these Terms from time to time, most often to reflect how the Platform actually works as it comes out of beta. The effective date at the top of this page shows when it was last changed. Material changes affecting active beta partners will be communicated to them directly.

23.Contact details

These Terms do not override any signed Beta Test Agreement or Data Processing Agreement between The Butlr Concierge Ltd and a Client.